COTY |Sally Hansen
Advertising Campaign
The Gold Pearl Collection within the 'Color Therapy' nail polish line for Coty's brand Sally Hansen, Fall/Winter 2016 launch campaign — concept shaped through art direction, with execution and on-set product shoot direction, including pack shots. These Gold Pearl shades embodied a distinctly luxurious, lux finish, with art direction crafted to evoke a rich play of gold-pearl pigments in motion.
COMPANY - ARNOLD AGENCY ROLE- CREATIVE CONSULTANT
SCOPE- ADVSERTISING/PRINT/ DIGITAL