DKNY Be Delicious/Be Tempted
Fragrance Advertising Campaign
A modern visual evolution for the DKNY fragrance line, reimagined to elevate the brand's iconic heritage. Creating a softer, ethereal narrative for Be Delicious while crafting a provocative and artistic visual direction to define the seductive essence of Be Tempted.
COMPANY -LAIRD +PARTNERS ROLE- SR. ART DIRECTOR
SCOPE- ADVSERTISING/PRINT/ DIGITAL/FILM
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EXECUTIVE CREATIVE DIRECTOR — TREY LAIRD
CREATIVE DIRECTOR — KYARA GRIFFIN
SENIOR ART DIRECTOR — PATRIK NYMAN, ANNIE LEE
PHOTOGRAPHER — MARIO SORRENTI
MODELS — ABBEY LEE, AKIN AKMAN.