GAP x GQ

2013 Menswear Designers Collaboration Campaign

Creating a dynamic visual dialogue for the Gap x GQ designer series. The art direction focuses on expressing the raw attitude and stylistic essence of each menswear label, merging high-fashion concepts with Gap’s iconic heritage through a sophisticated and versatile lens.

COMPANY -CARL BYRD & CO ROLE- ART DIRECTOR

SCOPE- ADVSERTISING/PRINT/ DIGITAL/OOH

  • EXECUTIVE CREATIVE DIRECTOR — CARL BYRD

    CREATIVE DIRECTOR — GREGORY SMXTH

    ART DIRECTOR — ANNIE LEE

    PHOTOGRAPHER — PEGGY SIROTA

    STYLING — BRIAN COATS (GQ)

    HAIR STYLIST — THOM PRIANO

    MAKEUP ARTIST — KEIKO TAKAGI

    SET DESIGNER — JC MOLINA

    MODELS — (VARIOUS)

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REED _ Reed Krakoff