Beyond great fashion for back-to-school, Macy’s is giving students a reason to cheer with exciting events and contests kicking off. Macy’s celebrates back-to-school with fun contests and events, including lip dub video challenge and college shopping parties. A lip dub is a music video where the participants lip-sync to a song while performing a creative, choreographed routine filmed in a single, continuous take. Art direction and creative concepts were provided for the performed to one-take lip-dub video mock-ups and activation contents idea of Submit to YouTube and win a Macy's $50,000 Challenge.